
Campaign Management tools for empowering Merchants to run their campaigns, tailor-fit them according to business needs and capacity instantly or within a few hours.

Existing Merchant Onboarding and Campaign Creation Tools to provide an easy and seamless experience, with which our Merchants can create their campaigns.Keeping this in mind, we focused on the vision of “ Merchant Self-Service everywhere” and our landscape of Self-Service tools: Empowering our Merchants to manage their own deals.Ease of onboarding and deal creation anywhere, anytime.We focused on building our Self-Service tools, keeping Merchant success at the focal point: This platform would be simple to use and easy to onboard without any human intervention. We had a goal to build a robust platform to bring more supply of inventory to our marketplace. This methodology of sales-driven Merchant engagement (human focus for each Merchant and each deal coming live) was effective but what we needed was to scale, including quicker turnaround time. Historically in Groupon, Merchants were onboarded by our internal sales team. I kickstarted the process with a deep understanding of the Merchant journey directly from a market analysis study, Merchant feedback, connecting with our Market research team, Sales teams, and the Product team. I started my journey last year in Groupon, with a goal to design and build Engineering solutions for Merchant Self-Service. This will give you a sneak peek into how we are transforming the Merchant journey with our engineering solutions. Today, I plan to write about my journey in Groupon with Merchant Self-Service and its evolution. When you are satisfied that the form is complete and reflects both your business and your goals, click the Submit button at the bottom of the page.Self-Service is an industry-wide solution across domains to address the scalability of businesses, empowerment of end-users (Merchants in this case), and reduced turnaround time.


